"There's a MARKET for Everyone..... You just have to find it."

BY AL KING


  With finding your significant other it's often said that there is someone for everyone. If we were to apply that same theory to business, there's a MARKET for everyone...... you just have to find it.  I can assure you that anyone that has assembled an idea and vision that they're looking to execute, attached to it were the words "I know there's a market out there for me." This is true but the question is……..how are you going to find it?  Well, if this is any consolation, we have an entire planet full of billions of people that are looking to embrace something new. It certainly poses a challenge in determining how you will link your product with a market that has yet to be discovered.

First, what I believe will help you in finding your market is having INTEGRITY behind what you intend on putting in the hands of others. Ask yourself—is this product an honest expression of both ME and my TALENTS. Secondly, why am I doing this? The answers to these questions will begin to create a collage of purpose that others can then connect and identify with. As a result, that connection will enable you to carve a niche in what you're doing—it is then that you will realize that you have found your market. Lastly, we all desire success but we very seldom take the time to understand why we want it and how will we reach others to obtain it. Remember, we all differ in preference which is why there's a market for everyone!

MARKETING YOUR PRESENCE

BY AL KING


 You can be present and still be invisible...... what does that mean? It means, you're not doing anything for your voice to be heard or your presence to be felt.  It's like being in a room and no one even notices that you're there. Sometimes it's not only what we're doing that makes a difference but what we're not doing. The only way to get a point across is to actually step out into the realm and make your presence known. 

There are so many people gifted with a radiant presence; unfortunately it's only displayed in private with themselves. When in public the same person is nowhere to be found. Keeping your true persona hidden in the dark doesn’t do you any good.  Actually, it will only impede you from the enormous potential that you could have attracted to yourself. I think we all would agree that outgoing and assertive individuals increase their opportunities. So, why place limits on yourself when there is so much to gain, concur and execute.